To help solidify a successful sustainable business model at the Texas Tribune, and share best practices with other non-profit news organizations.
Umbel is an audience measurement company that uses big data from social and other sources to dramatically increase digital publishers’ understanding of their audience and online advertising revenue. Umbel does this by correlating audience social information with web analytics and other data to create real insight into who the audience is, what they like and who might be interested in reaching them.
To develop an open security toolkit for journalists, allowing them to avoid digital surveillance by governments and other groups
Our goal at Knight Foundation is to preserve the best aspects of journalism and use innovation to expand the impact of information in the digital age. We fund more than $30 million in new projects each year in journalistic excellence; entrepreneurs and innovators; and open information systems.
Journalistic Excellence: Accurate and thoughtful journalism engages people and strengthens democracy. We support the development of new organizational models; the exploration of new storytelling methods; projects that build skills in journalists; and initiatives that sustain journalistic values, such as freedom of expression. Examples include The Texas Tribune, the Free to Tweet campaign and News21.
Entrepreneurs and Innovators: Transformational leaders who work through an iterative process - researching, prototyping, testing, assessing and repeating the cycle as many times as needed - are moving the field forward. We support talented and skilled leaders; empower creative people and focus creative energies; and support diversity in leadership. Examples include the International Center for Journalists, the Knight-Mozilla OpenNews project and the Tow-Knight Center for Entrepreneurial Journalism. The Knight Prototype Fund supports projects with grants of $35,000 and helps teams and individuals test early-stage ideas. For many grantees, it serves as the introduction to our Journalism and Media Innovation program.
Open Information Systems: Access to information is crucial to empower communities. We support systems and standards for the free flow of information; projects that turn open data into useful products; and initiatives that support values of the open Web. Examples include The Sunlight Foundation, Wikipedia Zero and projects such as the winners of Knight News Challenge: Open Gov.