As we all know, the problem of running not-for-profit news outlets is that they have to be funded. If journalists want to eat, then their journalism - no matter how good it might be - is not enough.
Two writers with the US-based Knight Foundation, Mayur Patel and Michele McLellan, argue that non-profit sites "have to act like digital businesses". In other words, they must introduce a measure of entrepreneurship in order to survive.
Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged. For more, visit www.knightfoundation.org.